Associate Life Branding

This brand was developed as a unique expression of Morley’s identity, geared specifically for communication to its nearly 2,000 associates. While acting as an avenue for internal communication, the brand also needed to help connect a primarily remote workforce, instill a positive workplace culture, and put a smile on associates’ faces. After initial creative direction was established, I applied the energetic color palette and bold type treatment to a variety of touchpoints. I also developed social media and PowerPoint templates to empower others across the company to create consistent, on-brand graphics.