The Transformed Tour

In June of 2022, Cedarville University embarked on its first-ever nationwide bus tour. To maximize on this content marketing opportunity our team needed an energetic campaign brand to excite event attendees (prospective students, alumni, and donors) and scroll-stopping social media posts to engage our wider online audience. After collaborating with our team to develop the brand, I created this series of 36 Instagram posts to document the tour. All the posts connected visually when viewed on Cedarville’s profile page.